MSA, the advertising agency from Cluj, understood the main role played by graphic design in defining the status and the core values of a brand. Before the emergence of the term “graphic design”, the visual communication has crossed the whole history of humanity. From the prehistoric wall paintings, until the interactive televisions on the internet, there are several methods to combine symbols, images, words, in order to promote ideologies, doctrines, various fields of art, brands and companies. Graphic design is the link between organizations and their members, between brands and customers.

The graphic design from MSA set new standards in the field. “Beauty lies in the eye of the beholder” is still a valuable thing to consider, and MSA is aware of the fact that the success of a campaign is measured in the impact that the visual message has on the market.

We put a lot of passion and originality in our work in the field of graphic design, here, at MSA Cluj.