and brand identity by MSA Cluj

The corporate identity from MSA Cluj is a major creative asset among the advertising services.

The identity guidelines of a company or a brand should identify a business field, communicating the core values of a product, a service or event. A well-done logo is memorable, makes the difference, and offers the proper recognition. Successful identity lives for a long period of time, and is made from simple geometrical shapes and archetypes as well. A successful corporate identity is a well-balanced mixture of rational and emotional elements, subdued to time passing and perpetual changing of styles and habits.

The corporate identities from MSA are both original and contemporary.

MSA is one of the first advertising agencies in Cluj and Transylvania implementing since from the beginning full identity guidelines. We set the standards in brand and visual communication for the leaders in their business field. And there’s something special with the identity guidelines produced by MSA Cluj: there is no need in the future to modify the guidelines. A well-done thing is valuable from the first moment, and, projected on a progressive path, it can acquire unity, continuity and dynamic communication.

The best way for a company to become a brand is to start acting like one. According to this, the first step is creating the corporate identity guidelines from MSA Cluj.